Launch is where the strategy gets activated — with your internal team, outside partners, or hands-on support from Altitude One.*
Deliverables○ Implementation plan + sequencing
A clear order of operations so your team knows:
⦁ what to do first
⦁ what to build next
⦁ what to pause
⦁ what success looks like at each step○ Support to align and direct the people doing the work:
⦁ internal team enablement
⦁ vendor onboarding and oversight
⦁ clearer roles, handoffs, and accountability
⦁ decisions that stay consistent across everyone involved○ Marketing infrastructure buildout
Practical support building what execution actually requires:
⦁ messaging + content systems
⦁ campaign structure + channel workflows
⦁ templates, standards, and repeatable processes
⦁ measurement and feedback loops that inform next moves○ Ongoing guidance and course-correction
Execution never goes exactly as planned. This phase includes:
⦁ real-time adjustments based on what’s happening
⦁ removing friction and bottlenecks
⦁ keeping the work aligned to the strategy
⦁ preventing “random acts of marketing